Did you know that on April 11th, many Etsy shop owners will be going on strike?
This is in response to Etsy announcing that on that date, transaction fees will increase from 5% to 6.5%, which appears to be the last straw in a list of several other grievances. Etsy claims that the increase is in response to record sales over the past two years and a way for them to fund more improvements and services to the seller community. Many see this claim as laughable since the seller-facing customer service of Etsy is known to be more than lacking.
So What Does an Etsy Strike Look Like?
Participating sellers will put their shops in “Vacation Mode” for part or all of the week from April 11th to April 18th. Vacation mode temporarily closes your shop to prevent new sales from coming in. The hope is to show Etsy how much they might lose if all of these shops choose to permanently leave Etsy in response to the fee increase.
The strike is also organized around a petition started by an Etsy seller to cancel the fee increase and address other demands. You can find the petition with over 33,000 signatures here: https://www.coworker.org/petitions/cancel-the-fee-increase-work-with-sellers-not-against-us
You might know by now that even though I don’t think Etsy is a perfect company, I have weighed the benefits of the site to be worth staying for now. So how do I view the petition’s demands? I agree with all of them.
1. Cancel the fee increase
The phrase that caught me most from this demand is that fee increases are “nothing short of pandemic profiteering.” Yes, I think that's a great way to describe it. Etsy made record sales because new businesses were started by people stuck in their homes, and established businesses that likely made many offline sales had to pivot to online only. For example, before 2020, I had less than 300 Etsy sales because it was not my primary income, now I have over 2,100 Etsy sales!
2. Crack down on Resellers
Etsy searches have been muddied by mass-produced resellers masquerading as handmade sellers. This goes strictly against Etsy’s own claim to only allow handmade, vintage, and antique items, so they need to enforce their own rules better.
3: “Golden” Support Tickets
Although I have not personally experienced the nightmare that is Etsy customer service, that doesn’t mean problems don’t exist. Plenty of Etsy sellers have stories of their shops being forcibly closed due to false copyright claims made by bots (while real infringements are left unchecked,) funds held without explanation, and more issues that keep them from accessing their livelihoods. Etsy needs a way to fast track these support tickets to get legitimate sellers back to selling faster.
Being denied your funds can be scary. One reason I had left Squarespace was because they required you to use Stripe to accept payments and I had heard horror stories from another potter about her money being withheld and essentially stolen by Stripe. While this doesn’t make Etsy’s failings ok, it is a reminder that problems exist on all platforms.
4: End the Star Seller program
I’m not a fan of the Star Seller program, and I’ve let Etsy know that in every survey opportunity that I have had. The program scores you on maintaining a 95% or higher average on 24-hr or less message response times, 5-star reviews, and “on-time” and tracked shipping, in order to earn the “Star Seller” badge. The tracked shipping requirements are difficult to maintain for sellers of stickers, cards, and bookmarks that could normally ship through a stamped envelope, and I saw testimonies from UK creators that the shipping requirements are even harder to meet for sellers outside of the U.S. The message response requirements do not promote a healthy work-life balance for an individual running a small business.